Bloomberg, which has cited unnamed sources in claiming that the move will happen in around two weeks’ time. Such a change would not be entirely unexpected as CEO Jack Dorsey has talked before about wanting to change elements of the site to increase engagement.The move looks like it would go down well with regular users, who have often moaned that the links and photos take up characters unnecessarily. For example, even shortened links use 23 characters of the already limited 140 count.
Twitter has not commented on the rumours, but the change would make sense for the firm as it looks to find ways to increase engagement and make it easier to understand for new users.Ensuring that the addition of extra content – such as links or images – does not affect message space would make it easier for people to share and say what they want, while not confusing new users who may otherwise be put off when they find that an attempt to share pictures or links eats into the character count.
Dorsey has already taken some bold moves since taking over as CEO. The firm has struggled to grow in recent years while watching rival Facebook storm ahead chiefly by raking in mobile advertising revenue.Investors in Facebook may not see the move to change the 140-character count as a major update, but if it comes into effect it would show that Dorsey is willing to change the core way in which the site operates in an attempt to revitalise the firm.