Tom Cruise: Mission accomplished at US box office

Hollywood (Neo Web Desk)Tom Cruise has proved there’s still some gas in the tank after Mission: Impossible – Rogue Nation topped the US and Canada box office over the weekend.The fifth instalment of the franchise earned $56m (£36m), the second-highest opening for the series since Mission Impossible II’s $57.8m (£37m) in 2000.According to box office analysts Rentrak, 62% of the opening weekend audiences were male, and 81% over 25.Senior analyst Paul Dergarabedian said Cruise was “a marketing machine.”The star pulled off a turnaround after a string of underperforming films, including Jack Reacher and Edge of Tomorrow, and managed to sidestep awkward questions about his belief in Scientology.”He created a new Tom Cruise in the minds of audiences,” said Dergarabedian. “He came off as very approachable, funny.”This is the playbook on how a star – who is also a producer on the movie – gets the word out about his movie.”Vacation, billed as a semi-sequel to the classic 1983 National Lampoon road trip comedy, starring Chevy Chase, opened second with takings of $14.9m.Reviews of the $30m comedy have not been particularly kind and, according to exit polls, audiences gave the film a B CinemaScore.While we have a B overall CinemaScore, the younger the audience, the higher the score,” said Warner Bros. executive Jeff Goldstein.The already released Ant-Man, Minions and Pixels rounded out the top five.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>