A big check helped win Swift over and led to the concert videoexclusive along with a coming Swift driven Apple Music marketing campaign, according to re/code.
Yesterday, Apple announced that its Music service will have the exclusive rights to stream a concert film from Taylor Swift’s current world tour.
Directed by music video favourite Jonas Akerlund, the film was recorded during Swift’s November 28 concert at Sydney, Australia’s ANZ Stadium. Swift performed in front of 76,000 fans. Performances with Mick Jagger (whose appearance we caught in Nashville), Justin Timberlake, Steven Tyler, Beck, Fetty Wap, Alison Krauss, Miranda Lambert, John Legend, Lorde, Natalie Maines, Alanis Morissette, St. Vincent, The Weeknd and many more will appear in the film in one form or another.
Swift and Apple have had a really short history.
Taylor Swift had a birthday present for her fans on Sunday. The singer wrote a Tumblr blog post in June criticizing the Cupertino, California-based company’s decision to not make royalty payments to artists during a three-monthFREE TRIAL of Apple Music, the company’s then recently launched music streaming service.
“Getting ready for this, I wondered about a lot of things”, Swift says in the film’s trailer. “I think that is probably the starting point because I didn’t have a personal relationship with Apple until that point”, Swift said in an interview with Zane Lowe of Apple Music’s Beats 1 Radio (the interview airs Monday at noon Eastern). Like, are they going to turn my phone off? I wondered what it would look like if they were all lit up and dancing around like no one was watching.