Smartphone adoption rate to reach 51%

ISLAMABAD: Compared to feature phones, the dropping price of smartphones in Pakistan and elsewhere is likely to boost its adoption rate to 51 percent by 2020.


Current smartphone adoption rate of 15 percent in Pakistan is likely to grow to over 300 percent to reach 51 percent within next five years as primary barrier for adoption of smartphones – prices are coming down to below $100, a report entitled Building Digital Societies in Asia published by GSMA said.


The report said average price of smartphones dropped down to $ 200 in 2014, down from $329 in 2008. Further down the line, smartphones below $100 are now becoming a reality, however, there is a clear need for more vendors manufacturing these low prices phones to become more common in growth markets like Pakistan. The report further said under $100 smartphones currently account for over 40 percent of total smartphones in India and since below $100 smartphones have started to surface in Pakistan, the smartphone adoption rate will grow incrementally to around 80 million by year 2020.


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